The industry’s leading expert for hotel asset management and capital allocation.

Rob Tanenbaum has built a reputation for strengthening market positions and guiding top-line revenue growth for greater shareholder value.

It’s all about people and properties.

Creating Value for Owners in the Hospitality Industry

Rob’s experience is grounded in understanding your specific business goals, asset portfolio, and the markets of your respective properties. He takes a big picture approach to developing the appropriate strategy while working hand-in-hand with owners, property teams, and management companies. As sole proprietor of his own business, Rob is uniquely qualified to adapt to the ever-changing market conditions while ensuring owners receive his personal and undivided attention.

Proven Track Record

What sets Rob apart is his unparalleled ability to offer a wide range of experience and expertise. His decades-spanning track record of increasing revenue, EBITDA, and shareholder earnings is a testament to his skill in strategic planning, sales and marketing, revenue management, cost containment, and capital planning.

A Record of Results

Goldman Sachs

In his capacity as Principal of Madison Hotel Advisors, Rob partnered with Goldman Sachs for eight years, growing their hotel investments during the height of the financial crisis.

DiamondRock Hospitality

Under Rob’s direction as Chief Operating Officer and EVP of Asset Management, DiamondRock’s shareholder value greatly increased, positioning DiamondRock as the hotel REIT with the strongest margin growth in 2014 – and laying the foundation for years to come.

Park Hotels & Resorts

In his three plus years leading Asset Management as Executive Vice President, Rob built an owner-centric asset management platform at Park Hotels & Resorts, with RevPAR growing by an average of 1.83% from 2017-2019, while Comparable Hotel Adjusted EBITDA margin growth of approximately 100 basis points. And these were just a few of the many achievements during his time there.

Hotel Asset Management and Capital Allocation Consultant

As Principal of Madison Hotel Advisors, Rob saw his clients’ net operating income consistently increase. Imagine what he could do for you.

Asset Management

Creating proprietary platforms, designing property-specific strategies including profitable allocation of capital while ensuring financial risks are mitigated.

Strategic Planning

Building a firm foundation for both short-term success and long-term returns provides stability and reassurance to owners and their stakeholders.

Sales and Marketing

Establishing initiatives will help drive revenue and promote assets in a way that enhances your brand and strengthens your market position.